Home > Advertizing, creatine > Supplement Company and Owner Sued for Fraud

Supplement Company and Owner Sued for Fraud

In an earlier post I talked about the creatine scams many supplement companies are involved in. Basically, if a company is selling a creatine other than creatine monohydrate and they are claiming it’s better than creatine monohydrate then they are lying to you. If you buy their creatine based on their superiority claims then you are falling for their lies. You’re being bent over.cellmass.jpg

A class action lawsuit has been filed against the supplement company BSN and the owner, Chris Ferguson, for just that and a few other things. The lawsuit alleges that BSN claims their product Cellmass contains Creatine Ethyl Ester Malate (they call it CEM3) when in fact laboratory analysis revealed it does not contain Creatine Ethyl Ester Malate. BSN claims to have a patent pending for creatine ethyl ester malate when they do not.

Here’s the problem, BSN has grown substantially over the past few years and they have done so by making fraudulent superiority claims about their products such as this. People have been duped into buying BSN products because they were led to believe they possess superior effects based on the marketing and information BSN has been putting out about their products. The fact is BSN supplements have not been shown to be as good as a glass of milk much less superior in any way to other supplements.

First off they claim they have a certain form of creatine in their product when they don’t. Then they claim that this form of creatine is better than creatine monohydrate when it isn’t. They are claiming the form of creatine they DON’T have in their product but claim they do is better than the creatine they actually do have in their product but say they don’t. They are selling their products based primarily on an ingredient that’s not even in there. But you know what the really sad part of all this is, beside you being ripped off, is that if they did have the creatine in there they claim they do it would be far less effective.

Then they also make the patent pending claim to fool you into thinking their product is so good it’s getting a patent. More bullshit according to this lawsuit. No patent application exists.

“If we say it’s better and throw a bunch of big sounding words the suckers will pay top dollar for it.”

This is typical spin doctoring that’s commonly used in the supplement industry. It amazes me that companies do this but what amazes me more is that most of them get away with it. BSN made up an ingredient and then made up lies about this ingredient so they could make their supplements seem better than other supplements so they could sell them. In other words, they obviously didn’t feel they could sell their supplements unless they made up lies and fraudulent claims in order to dupe people into buying them.

Normally I’m not a fan of class action lawsuits. The lawyers are the ones that come away with all the rewards. However, in this case this company would get away with ripping off people forever if it wasn’t for this lawsuit. You see the government has no interest or manpower to devote to issues like these. They are not watching your back. BSN and companies like them will fleece you year after year because no one is policing the wide spread fraudulent marketing of sports supplements.

Even if tests showed that their product contained Creatine Ethyl Ester Malate they would still be guilty of fraud because their claims that Creatine Ethyl Ester Malate is a superior form of creatine is a lie.

From this lawsuit one can easily deduct that BSN is a company built completely on fraud and deception. If the accusations are true BSN should be squashed a like bug. The owner and any others involved should go to jail where they belong. There is nothing worse in this world than a lying, cheating, crooked scumbag who says and does what ever it takes to rip you off.

Categories: Advertizing, creatine
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